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Beverly Hills
Stars such as Gloria Swanson and Charlie Chaplin brought to Beverly Hills an aura of wealth and glamour that continues today.

Santa Monica
This beach city, perched high above Pacific Coast Highway and the Pacific Ocean, is great for those who love shopping, dining and people-watching. The world-famous Santa Monica Pier features an amusement park, game arcade, vintage carousel, aquarium, music and dining.

Sunset Strip
For pure spontaneity by night, it’s the world-famous Sunset Strip. This is the stomping grounds of Janis Joplin, The Doors and Frank Zappa. Around midnight on weekends, the Strip is jammed with gawkers and fans huddled outside several popular clubs.

Downtown
Nowhere in Los Angeles is the city’s diversity more evident than in the pulsing urban heart of downtown (between the 110 Freeway and the Los Angeles River, and I-10 and Sunset Boulevard). The center of the city’s banking and financial trade and headquarters for the growing Pacific Rim business community, downtown also encompasses one of the country’s largest garment districts, a vibrant artists’ community and a wealth of ethnic restaurants that reflect the city’s multicultural population.

L.A.’s Local Colors

From the rustic beauty and laid-back luxury of Malibu to the big-city bustle of downtown, the pristine streets of Pasadena to the artsy ambience of Echo Park and the glitter of Hollywood, Los Angeles is a multifaceted metropolis with much to appeal to every taste.